Corporate Leader


Xu Daoxi, male, Han ethnicity, holds a university degree, and is from Rui’an, Wenzhou, Zhejiang Province.

Zhejiang Hongyi Luggage and Leather Goods Co., Ltd.
China Leather Association Luggage and Leather Goods Professional Committee
Outstanding Entrepreneur of Rui’an City
Member of the Political Consultative Conference of Ruian City

Chairman of the Board
Vice President
Outstanding entrepreneur
Member of the Chinese People's Political Consultative Conference

Heaven rewards the diligent, and virtue carries all things.
For the past twenty-seven years, Chairman Xu Daoxi has remained deeply committed to the luggage and bag industry, working tirelessly and staying steadfast in his dedication. Starting out as a small-scale entrepreneur with just a few tens of thousands of yuan,
Through pioneering spirit, bold innovation, relentless drive, unwavering resilience, and continuous exploration, the company has grown to become an industry leader.
He leverages the unique strengths of Wenzhou merchants—“keeping one’s word and delivering on promises”—to build a reputation for integrity, thereby earning the recognition and trust of market clients.
He possesses a unique vision and profound insights, enabling him to better anticipate future directions and trends.
He is diligent and hardworking, down-to-earth, and committed to excellence, never resting on his laurels and always striving to surpass even the highest standards set by his plans and goals.
Zhejiang Hongyi has been recognized by the China Leather Association as a “China’s Outstanding Luggage and Bag Brand,” awarded the Zhejiang Provincial Famous Trademark, and designated a Zhejiang Provincial Famous/Well-Known Product. It has also been honored by the local government as a “Leading Industrial Enterprise.”
Zhejiang Hongyi has broken new ground in the local luggage and bag industry across brand strategy, technological R&D, intelligent manufacturing, online–offline integration, and international trade, establishing itself as a key player in the sector and earning recognition as an outstanding private entrepreneur in the region.
Staying true to our original aspiration and forging ahead with unwavering determination, Xu Daoxi possesses steadfast resolve and tenacity, relentlessly pursuing his goals and dreams. He is committed to building Hongyi into a globally respected leader in the intelligent manufacturing of luggage and bags.

Hongyi Luggage